There can't be too much tick awareness

Although, tick bites can occur at any time of year, warmer temperatures from March until October make this much more likely. Tick bite prevention week from the 22 to 28 March each year marks the start of concerted efforts by many medical and veterinary organisations to raise awareness of the need for tick prevention while enjoying the great outdoors. Tick events such as this, as well as tick and Lyme disease awareness month (both in May), are important to maintain awareness of the disease threats that ticks pose to both pets and people, and are a great opportunity for veterinary practices to coordinate their own tick awareness campaigns. The media spotlight tends to shine on ticks when there is a novel disease outbreak or celebrity case. This can create a short-term spike in awareness and pet owner panic, as was seen during the Babesia outbreak in Essex and the establishment of tick-borne encephalitis virus in the south of England. The threat these diseases pose to human and animal health is often lower than media reports suggest, but the risks remain long after tabloids have forgotten about them. Tick-borne encephalitis virus is a good example of how widespread media coverage led to increased tick prevention enquiries in many practices from panicked pet owners in the New and Thetford forests. Although, tick prevention in these areas was already required as there has long been high incidence areas for Lyme disease.